Superman Inc. #1 1999

Superman Inc. #1 (DC, 1999) offers a unique Elseworlds narrative where Kal-El's rocket lands differently, leading to his adoption as Dale Suderman. Unaware of his alien heritage and full powers due to a childhood trauma, Dale becomes a celebrated superstar athlete and media mogul, eventually known as “Superman.” His corporate empire draws the attention and ire of Lex Luthor, who plots his downfall. This one-shot is notable for collectors as a compelling alternate take on the Man of Steel's origin and evolution, exploring a world where he embraces fame before discovering his true heroic purpose.